Case Study: Sensofusion

The Challenge

Finnish drone defense startup Sensofusion came to us in 2016 with limited foothold in the United States and internationally outside of the Nordics. They felt an immediate need to start drawing the attention of movers and shakers in the defense and security space.  Part of the exciting -- and increasingly competitive drone space -- they wanted a PR campaign that would provide lasting results.

Strategy

Our public relations team hit the ground running (or should we stay took to the skies?) with a calculated approach targeting industry-leading defense and security publications, along with drone outlets and national / international business media. Sensofusion wanted quality press that would speak to decision makers who could pull the trigger on large-scaled defense investments. 

Results

In a 12-month period, our targeted PR approach delivered more than two dozen influential pieces of earned media, many in influential publications including Defense News, Military.com, Defense Systems, FedScoop, Homeland Security Today, National Defense, Drone Life, Israel Homeland Security, Epoch Times and many more. Sensofusion also received coverage in major outlets like CNN Money and interviews from international publications like the New York Times.  During its time working with us, Sensofusion landed several critical contracts, including work with the U.S. Marine Corps and the European Union.