Who we are

Bear Icebox Communications began as an idea of three friends from graduate school to create a PR and content marketing company that did things differently.

That same spirit remains in the company; we are storytellers and communicators working diligently on behalf of our clients to push their message through to target audiences, building brand awareness and helping to grow companies every step of the way.

We focus our efforts on clients working in the B2B space. Several core competencies of ours include working with international clients, particularly companies in Europe and Russia, to help them maximize exposure and do business in the U.S. through orchestrated, consistent public relations and content marketing programs.

We're a gritty, persistent, results-driven public relations and marketing firm headquartered just outside of Chicago. We partner with you and your business to create opportunity and drive growth. 

Bob Spoerl is our fearless leader — president and a co-founder of Bear Icebox. Other people who contribute to the efforts of Bear Icebox include Eric Skalac, a content strategist and co-founder of the business who is a former editor at NPR affiliates and suburban newspapers, and DeAnna Spoerl, a former franchise owner, financial aid manager at a top 100 university and current operations manager for our firm.


 Bob, President.

Bob, President.

 DeAnna, Operations.

DeAnna, Operations.

 Eric, Content Strategy.

Eric, Content Strategy.